- Email marketing has incredible ROI (almost $42 per $1 spent)
- Email marketing has near-immediate results
- Email marketing helps you easily qualify leads
- Email marketing allows you to personalize communications with your customers/clients
- Email marketing helps create returning business
At SERPslice, we divide email marketing into three categories:
- Newsletters
- Campaigns
- Eblasts
Because of the nature of email marketing, this is the one service offered by SERPslice that requires a pre-purchase consultation.
We might get some pushback on this one, but we define newsletters as a means to market to your existing customers, clients, or leads that have already expressed a clear interest in your business. If you're using the AIDA methodology, your audience for newsletters are people who have already taken an action with your company. Your goal with newsletters is to get your audience to either take a repeat action or the next action with your company.
Unlike newsletters, email campaigns target customers who haven't taken an action with your company yet. Perhaps they've signed up for discounts or provided their information in some other way, but they haven't made a purchase or agreed to a sales call just yet. This is where you'll most directly apply either AIDA or DRIP methodology (they're basically the same thing).
At SERPslice, we look at AIDA as the stages of the sales and marketing funnel and DRIP as the methods of moving leads through the funnel. We will discuss this more on your consultation call.
Newsletters and email campaigns are both email marketing methods that require you to have permission to send a message to someone's email address. Eblast services allow you to bypass this requirement by sending your message to a list owned by a third party. The downside to eblasts is that you don't own the list to which your message is sent. The benefit is that you can potentially reach massive audiences that aren't yet part of your list.
