Why Do You Need Pay-Per-Click Management?

Pay-per-click advertising, sometimes called PPC or SEM (search engine marketing), is a powerful way to boost awareness of your business and acquire new leads or customers. Pay-per-click management is when an agency, like SERPslice, actively monitors your ad performance and makes improvements. Whether you're after sales or leads, all good ad agencies have the same goal: get you the most leads for your budget. 

If you have the time to analyze the data, do keyword research, scrutinze search terms for which your ad is displaying, and then make all the necessary adjustments to optimize your campaign, managing it on your own is possible. But if you wanted to do all that, you'd have started a marketing agency. 

We know, everybody claims that they're different. What you want to know is if we actually are. Most digital marketing agencies are going to charge you a percentage of your ad spend each month for managing your ads. This is because the difficulty of managing an account scales with how much is being spent. Most digital ads agencies also charge you a minimum amount. We do these things too. Our difference: we charge a single management fee for your entire PPC budget.

The concept here is simple: SERPslice bills based on the budget you give us for your paid advertising. It doesn't matter across how many channels your spend is divided. Let's say you want to run ads on Google, Bing, Facebook, and Pinterest. Maybe your budget looks like this:

Google: $1,000/month
Bing: $500/month
Facebook: $500/month
Pinterest: $500/month

This gives you a total budget of $2,500 per month. Our goal is to effectively spend as close to $2,500 as possible. Effectively spending means that each month you see increases in the metrics that matter for your campaign(s) without having to increase your budget. We also make recommendations for budget allocation. This means we will let you know if you should pull funds out of one channel, such as Google Ads, and move that budget to something that is performing better.