Add Your Social Media to Google Search Console
Google recently rolled out to all Google Search Console users the ability to add social media accounts as domains. Let’s start by how you set it up.
How Do I Connect My Socials to Google Search Console?
Your first instincts might be to add this to your existing website domain and if you’re searching through settings and options within your existing website domain you’re going to get frustrated. That’s not how you add it.
To add your social media accounts you’ll add a new property. Then, you should be able to see the option to add social media channels to see your GSC list of properties.
What Social Medias Can I add?
Currently, GSC allows you to add:
- TikTok
- X
- YouTube
As of this post, there have been no announcements to add more channels.
What Social Media Data Can I see in GSC?
You’ll see some things that stand out as obvious, such as Overall Clicks. You will also be able to see your content and how it’s trending. For an SEO, the real goldmine here is being able to see the queries leading to your content. People sometimes search on social differently than they do on traditional and AI search. This helps you identify new keywords to target with your SEO and PPC.
Does Adding Social Media to GSC Replace GA4?
The short answer here is no. It’s also not meant to. Google Analytics 4 (GA4) doesn’t show search query data. That’s always been the differentiating factor between GSC and GA4. The purpose of GA4 is to help you understand what traffic does once it gets to your site and where that traffic comes from. The purpose of GSC is to help you see what people are searching when your site comes up in the search results.
Is it Worth the Time to Add Social Media to GSC?
At SERPslice, we have a voracious appetite for data. So, for us, the answer is an obvious yes. The more you know the more informed your decisions can be. The data isn’t just valuable to your social media efforts, it’s also valuable to SEO and PPC.