How we use AI
We would rather tell you exactly how we work than let you guess. AI is part of how we keep our services affordable and our turnaround short, and we think you deserve to know where it helps, what it touches, and where a human stays firmly in control.
The short version: in every case below, AI expedites things we already know how to do, and a person employed by SERPslice reviews the result before it reaches you. A human is always in the driver's seat.
Where we use AI
Research
Scanning every relevant source on the internet by hand, in a timeframe that keeps our services affordable, simply is not possible. We use AI to identify the most authoritative sources on a topic and to give us links and summaries of what those sources say.
A person at SERPslice then reviews the sources the AI chose, to confirm they are real websites with real information and not AI-crafted hallucinations. If a source does not check out, it does not get used.
Coding static pages
The main reason we can offer these pages for less than a WordPress build, and with a shorter turnaround, is that AI does a lot of the heavy lifting on the code. Every page of every build we do is reviewed in detail by a human employed at SERPslice, to verify it says what it should say and works the way it should.
Content drafts
We use AI to construct a plan for a web page or blog post based on the research we have gathered. Once we approve that plan, we use AI to write the rough draft. A person at SERPslice then reviews that draft for accuracy and readability before any client sees it.
Sometimes the AI does a great job and the draft needs very little editing. Sometimes we wish we had written it ourselves and use the AI version only as a source of inspiration. Either way, a human is always involved.
Editing
Proofreading and reworking copy to match brand voice is tedious and time consuming. To keep our pricing affordable for small businesses, we use AI to assist with that process, and a person reviews the results.
What we do not use AI for
Some work stays fully in human hands. We do not use AI to:
- Manage Google Ads campaigns.
- Craft an entire SEO strategy.
- Perform CRO reviews of websites.
- Handle sensitive client information.
Radical transparency
If you want to know exactly the extent to which AI was involved in something we did, just ask. We are happy to share the details.
In every case where we use AI, it is to speed up work we already know how to do. A human, who is a W2 employee of SERPslice, is always in the driver's seat of everything we do.
Questions
Want to know more about how AI was used in your project? Email help@serpslice.com and a person will answer.
Last updated: August 2026