We do not compete on price, we compete on service, so there is no reason to hide the numbers. Flat monthly fees, AI search visibility included in every SEO plan, and no line item that appears in month four.
Every plan includes AI search visibility, a live reporting dashboard, and at least one strategy call a month. The plans differ in how much work we do, not in which services you get.
$1,950 /mo
One location, a smaller website, local customers.
$3,950 /mo
A growing business in a competitive market.
$7,500 /mo
A large or national business, online store, or many locations.
All plans run for 6 months, then continue month to month. Discounts are available for 12-month agreements, so ask, and every 12-month agreement includes website maintenance at no extra charge, for sites and stores up to the size each plan covers. Strategy calls are an “up to” amount so you stay in control, and unused calls do not roll over.
AI search visibility is the single most common reason agencies raised their prices this year. We include AIO and GEO in every plan, at every price point, at no additional cost.
We do this because it is not a separate service. The way people find businesses has changed, and optimizing for how people search today is simply what SEO is now. Charging you twice for one job is not something we are willing to do.
| Feature | Foundation | Momentum | Authority |
|---|---|---|---|
| Monthly investment | $1,950 | $3,950 | $7,500 |
| Search terms targeted and tracked | Up to 75 | Up to 200 | Up to 400 |
| Website pages we improve | 3 to 4 per month | 8 to 10 per month | 18 to 20 per month |
| New content we write | 1 piece per month | 3 pieces per month | 6 pieces per month, plus 1 in-depth guide each quarter |
| Backlink requests we send | Up to 40 per month | Up to 100 per month | Up to 200 per month |
| AI search visibility (AIO and GEO) | Included. Foundation setup, 25 AI questions tracked. | Included. Full program, 75 AI questions tracked, plus gap analysis. | Included. Full program, 200 AI questions tracked, plus advanced brand and citation work. |
| PARR health report | Starting report, then quarterly | Starting report, then monthly | Starting report, then monthly, plus competitor comparison |
| Behind-the-scenes website checks | Quarterly review | Monthly review and fixes | Ongoing monitoring, plus developer support hours |
| Google Business Profile locations | 1 included | Up to 5 included | Up to 15 included |
| Strategy calls | 1 per month | Up to 2 per month | Up to 4 per month |
| Live reporting dashboard | Included | Included | Included |
| Website maintenance on a 12-month agreement | Included for Local and Statewide sites, and stores up to 25 products | Included for any lead generation site, and stores up to 50 products | Included for any site or store |
Almost every Google Ads agency bills a percentage of your ad budget, typically 10 to 20 percent. It means their pay raise is your budget increase, and the person advising you to spend more has a financial interest in you spending more.
We charge a flat monthly fee set by your budget band. Add a thousand dollars inside that band and our fee does not move by a cent. Every extra dollar goes to Google, not to us. Your ad budget is paid by you, directly to Google, on your own card. It never passes through us.
Our floor is $500. The industry minimum is usually $1,000 to $1,500, which is why smaller advertisers so often cannot find anyone good to take their money.
| Your monthly ad budget | Your flat monthly fee |
|---|---|
| Up to $2,000 | $500 |
| $2,001 to $5,000 | $850 |
| $5,001 to $10,000 | $1,400 |
| $10,001 to $20,000 | $2,200 |
| $20,001 to $35,000 | $3,200 |
| Above $35,000 | Custom flat quote |
Your fee does not move inside a band. A band change needs two consecutive months of spend in the new band, it moves down as readily as up, and we tell you before it changes either way. Local Services Ads spend does not count toward your band.
Before ongoing work begins there is groundwork: the PARR report, the keyword plan, the technical setup, and reporting connected properly. Most agencies charge a mandatory setup fee for it. We give you a choice.
No extra cost
Month one is your setup month. Your ongoing deliverables begin in month two and continue from there. Month one is still billed at your normal rate, so you are paying for setup work that month rather than for content and outreach.
One additional month, once
Setup and your first full month of deliverables happen together inside month one, so you get a month of momentum back. It is priced at one extra month of your fee because that is genuinely what it is: a month of extra capacity from our team, not a rush tax.
Neither option is better. Businesses watching cash flow usually take the standard start. Businesses with a season, a launch, or a competitor to answer usually take Fast Start. Both end up in the same place.
| Add-on | Price | What it does |
|---|---|---|
| Fast Start | One additional month of your fee, charged once | Setup and your first full month of work happen together in month one, instead of setup taking month one on its own. |
| Additional business locations (SEO) | $45 per location, per month | Covers any location beyond the number included in your plan. Above 40 locations we build a custom plan instead. |
| Local Services Ads, on its own | $400 per month | Full LSA management with no Google Ads plan attached. Disputes, budgets, badge, profile, and reporting. |
| Local Services Ads, added to a plan | $250 per month | The same LSA work, discounted because the reporting and account oversight already exist. |
| Landing page design and build | $1,500 one time, per page | A purpose built page for a campaign, rather than pointing paid traffic at a page that was never meant to sell. The page belongs to you. |
Add-ons billed monthly can be added or removed with 30 days notice. Landing pages are billed once and the page belongs to you. Read more about Local Services Ads →
So nothing turns up later, these are not part of a retainer. We are happy to quote most of them separately.
Copywriting and the search foundation are in every package at every size. Judge a design quote by templates, not pages: your site needs a handful of templates applied consistently, not 50 unique layouts that drift apart over time.
Choose the tier that matches the area you serve, not the size of your ambition. Every tier gets the same team, the same copywriting, and the same search foundation. Local is built for businesses that serve their own city and want to own it, with a site that looks every bit as professional as the biggest names in town.
Build pricing is based on a SERPslice-built Static Site. WordPress builds add a fee at each tier for the theme and plugin setup, licensing, security hardening, and the private staging copy every WordPress site needs.
| Feature | Local | Statewide | Regional | National |
|---|---|---|---|---|
| Project fee | $3,950 | $6,950 | $14,950 | $23,950 |
| WordPress build | +$499 | +$799 | +$1,495 | +$2,495 |
| Best suited for | A business that serves its own city and wants a polished, professional presence that brings in calls | A business serving customers across the state, often from more than one branch | A business serving a multi-state region in a competitive market | A business selling across the country, with sales systems to connect |
| Pages we design and build | Up to 5 | Up to 10 | Up to 30 | Up to 50 |
| Lead forms | Up to 2 | Up to 3 | Up to 10, connected to your CRM | Up to 20, connected to your CRM and marketing automation |
| Copywriting | Every page, written by us | Every page, written by us | Every page, written by us | Every page, written by us |
| Design work | Home page plus 1 inner template | Home page plus 2 inner templates | Home page plus 4 inner templates | Full design system, home page plus 5 inner templates |
| Search foundation and PARR baseline | Included, with local business schema | Included, plus multi-location schema | Included, plus multi-location schema | Included, plus multi-location schema |
| Migration and redirect map | Included | Included | Included | Included, redirect map up to 1,000 addresses |
| Accessibility | Quoted on request | Quoted on request | Quoted on request | WCAG AA on 3 templates, included |
| Revision rounds | 2 | 2 | 2 | 3 |
| Typical timeline | 30 to 60 business days | 40 to 70 business days | 60 to 90 business days | 90 to 120 business days |
| Maintenance after launch | 3 months included | 3 months included | 3 months included | 3 months included |
Choose the size that matches your catalog today. Every store gets the same team, the same copywriting, a real test order before launch, and the same search foundation. A Studio is built for a maker or small brand with a handful of products, and it gets the same care as a store twenty times its size.
Store pricing is based on a Shopify build. We are an official Shopify Partner, and Shopify is what we recommend for almost every store: it handles hosting, checkout security, and payment compliance, so more of your budget goes into the store itself. A WooCommerce build on WordPress adds a fee at each size, because we build and secure the checkout ourselves, and it takes more to look after once it is live.
| Feature | Studio | Boutique | Storefront | Showroom | Flagship |
|---|---|---|---|---|---|
| Project fee | $2,950 | $5,950 | $8,950 | $11,950 | $17,950 |
| WooCommerce build | Shopify only | +$2,950 | +$3,950 | +$4,950 | +$5,950 |
| Best suited for | A maker or small brand with a handful of products | A focused shop with a curated collection | A growing shop adding products and collections | An established store with real catalog depth | A large catalog and serious order volume |
| Products we set up | Up to 10 | Up to 25 | Up to 50 | Up to 100 | Up to 200 |
| Copywriting | Up to 4 core pages plus 10 product descriptions | Up to 6 core pages plus 10 product descriptions | Up to 8 core pages plus 20 product descriptions | Up to 10 core pages plus 30 product descriptions | Up to 12 core pages, collection copy, plus 50 product descriptions |
| Design work | Your brand applied to a premium Shopify theme | Home, collection, product, and cart templates | Home, collection, product, and cart templates | Full store template set | Full design system and store template set |
| Store setup | Payments, tax, and shipping, with a live test order | Payments, tax, and shipping, with a live test order | The same, plus discount codes and abandoned cart emails | The same, plus product filtering | The same, plus a full test order suite |
| Search foundation and PARR baseline | Included, with product schema | Included, with product schema | Included, with product schema | Included, with product and collection schema | Included, with full commerce schema |
| Migration and redirect map | Included | Included | Included | Included | Included |
| Revision rounds | 1 | 2 | 2 | 2 | 3 |
| Typical timeline | 30 to 45 business days | 30 to 60 business days | 40 to 70 business days | 50 to 80 business days | 60 to 90 business days |
| Maintenance after launch | 3 months included | 3 months included | 3 months included | 3 months included | 3 months included |
More than 200 products, subscriptions, memberships, several stores, or a catalog wired into an inventory or ERP system? We quote those with you. Your Shopify subscription and any paid apps are billed to you directly by Shopify.
Payment is 40 percent at kickoff, 30 percent at design approval, and 30 percent at launch. Pages, products, and forms beyond your package are priced in the table below, and we tell you the cost before we build them, not after.
Every package includes three months of maintenance after you go live. After that, continuing is your call. Because we built the site there is no onboarding to pay for, so these rates are better than anyone walking in off the street would get.
Maintenance plan pricing is based on a SERPslice-built Static Site.
WordPress sites add weekly plugin management at each tier. WordPress, your theme, and every plugin get security updates, and they can conflict with each other when they do. A bigger site runs more plugins, and every plugin is one more thing to update and check for conflicts. Each week we install updates on a private staging copy, a person checks the site and submits your forms, and only then does the update go live.
| Feature | Care | Care Plus | Priority Care | Premier Care |
|---|---|---|---|---|
| 12 month term | $99 /mo | $199 /mo | $399 /mo | $699 /mo |
| 6 month term | $99 /mo | $229 /mo | $449 /mo | $789 /mo |
| WordPress plugin management, weekly | +$149 /mo | +$229 /mo | +$349 /mo | +$549 /mo |
| Ideal for | Local builds, up to 5 pages | Statewide builds, up to 10 pages | Regional builds, up to 30 pages | National builds, more than 30 pages, with connected systems |
| Content and design edits included | 1 small edit per month | 30 minutes per month | 2 hours per month | 3.5 hours per month |
| A person reviews your site | Once a month | Once a month | Twice a month | Every week |
| Every lead form tested after every change | Included | Included | Included | Included |
| Backups | Every version saved, any change can be rolled back | Every version saved, any change can be rolled back | Every version saved, restore tested monthly | Every version saved, restore tested monthly, recovery drill each quarter |
| Monitoring | Uptime and security | Uptime and security | Uptime and security | Uptime and security, with priority response |
| Speed and Core Web Vitals | Measured and reported | Measured and reported | Measured, reported, and a tuning pass each month | Tuning pass each month, plus an accessibility check each quarter |
| Managed hosting | Included | Included | Included | Included |
| Quarterly PARR check | Included | Included | Included | Included |
| If we break it, we fix it free | Included | Included | Included | Included |
| Reporting | Your quarterly PARR score | Monthly health report | Monthly health report and a review call | Monthly health report and a strategy call |
Store plans include a test order after every change, because a broken store is lost revenue, not an inconvenience.
Store plan pricing is based on a Shopify store, where Shopify handles hosting, checkout security, and payment compliance. WooCommerce stores add weekly store management at each plan: WordPress, WooCommerce, and every plugin updated on a private staging copy, a test order pushed through checkout after every update, daily backups plus database backups, and managed hosting.
| Feature | Store Care | Store Care Plus | Store Priority Care | Store Premier Care | Store Signature Care |
|---|---|---|---|---|---|
| 12 month term | $149 /mo | $299 /mo | $449 /mo | $749 /mo | $1,149 /mo |
| 6 month term | $169 /mo | $339 /mo | $499 /mo | $839 /mo | $1,289 /mo |
| WooCommerce store management, weekly | Shopify only | +$399 /mo | +$549 /mo | +$749 /mo | +$999 /mo |
| Ideal for | Studio builds, up to 10 products | Boutique builds, up to 25 products | Storefront builds, up to 50 products | Showroom builds, up to 100 products | Flagship builds, up to 200 products |
| Product and content edits included | 1 small edit per month | 1 hour per month | 1.5 hours per month | 2.5 hours per month | 4 hours per month |
| A person reviews your store and runs a test order | Once a month | Once a month | Twice a month | Every week | Every week |
| App and theme updates checked for conflicts | Included | Included | Included | Included | Included |
| Monitoring | Uptime and checkout | Uptime and checkout | Uptime and checkout | Uptime and checkout, with priority response | Uptime and checkout, with priority response and incident handling |
| Speed and Core Web Vitals | Measured and reported | Measured and reported | Measured and reported | Measured, reported, and a tuning pass each month | Tuning pass each month, plus accessibility work on one template each quarter |
| Quarterly PARR check | Included | Included | Included | Included | Included |
| If we break it, we fix it free | Included | Included | Included | Included | Included |
| Reporting | Your quarterly PARR score | Monthly store health report | Monthly store health report | Monthly store health report and a review call | Monthly store health report and a strategy call |
Roughly $130 to $500 an incident from per-incident providers. Included in every plan.
If an update we installed breaks your site, we fix it at no charge and restore it within 24 hours of you telling us.
About $100 to $750 as a standalone site audit. Included in every plan.
A health score on your site four times a year, so maintenance and search visibility never drift apart.
Usually a separate monthly bill. Included in every plan.
Included in every plan. Keep your own hosting instead if you would rather hold the keys. No discount, no penalty.
Most cheap maintenance plans are a plugin that runs updates at three in the morning while nobody looks at the site. Ours has a person open your site and submit your forms after every change. That is where most of the work goes, and it is the part a cheaper plan skips.
Included edit time does not roll over from one month to the next. Anything beyond it is billed at $95 per hour, in 15 minute increments, and we tell you the estimate before we start. The 6 month term is only available on a site we built. Website maintenance is otherwise sold on an annual agreement. We make this exception because a business that just paid for a new website often plans to hire someone to look after it, and six months is roughly how long that takes to do properly.
| Add-on | Price | What it does |
|---|---|---|
| Priority build | 20% of the project fee | Need it sooner? We put your project at the front of our schedule and work on design, copy, and build at the same time instead of one after another, so your site launches faster. The fee pays for the extra work that doing things at the same time creates, like reworking copy when a design changes. |
| Additional page | $695 each | A page beyond your package, written by us and built in your design. |
| Additional lead form | $195 each | A new form, connected to your inbox or CRM, and tested end to end. |
| Product data entry | $695 per 100 products | For when your catalog exists on paper, in a supplier PDF, or in somebody’s head. |
| On-site photography | $895 per half day | Photographs of your actual business. Travel outside our area is billed at cost. |
| Logo and brand identity | $1,495 | A logo, color palette, and type system, if you do not have one worth keeping. |
| Accessibility to WCAG AA | $495 per template | Bringing one page template up to the standard. |
| Extra integration | From $1,495 | Connecting a system beyond the ones in your package. |
| Additional revision round | $795 | Beyond the rounds included in your package. |
Tell us about your business and we will tell you honestly, including when the answer is that you do not need us yet.
