We do not compete on price, we compete on service, so there is no reason to hide the numbers. Flat monthly fees, AI search visibility included in every SEO plan, and no line item that appears in month four.
Every plan includes AI search visibility, a live reporting dashboard, and at least one strategy call a month. The plans differ in how much work we do, not in which services you get.
$1,950 /mo
One location, a smaller website, local customers.
$3,950 /mo
A growing business in a competitive market.
$7,500 /mo
A large or national business, online store, or many locations.
All plans run for 6 months, then continue month to month. Discounts are available for 12-month agreements, so ask. Strategy calls are an “up to” amount so you stay in control, and unused calls do not roll over.
AI search visibility is the single most common reason agencies raised their prices this year. We include AIO and GEO in every plan, at every price point, at no additional cost.
We do this because it is not a separate service. The way people find businesses has changed, and optimizing for how people search today is simply what SEO is now. Charging you twice for one job is not something we are willing to do.
| Feature | Foundation | Momentum | Authority |
|---|---|---|---|
| Monthly investment | $1,950 | $3,950 | $7,500 |
| Search terms targeted and tracked | Up to 75 | Up to 200 | Up to 400 |
| Website pages we improve | 3 to 4 per month | 8 to 10 per month | 18 to 20 per month |
| New content we write | 1 piece per month | 3 pieces per month | 6 pieces per month, plus 1 in-depth guide each quarter |
| Backlink requests we send | Up to 40 per month | Up to 100 per month | Up to 200 per month |
| AI search visibility (AIO and GEO) | Included. Foundation setup, 25 AI questions tracked. | Included. Full program, 75 AI questions tracked, plus gap analysis. | Included. Full program, 200 AI questions tracked, plus advanced brand and citation work. |
| PARR health report | Starting report, then quarterly | Starting report, then monthly | Starting report, then monthly, plus competitor comparison |
| Behind-the-scenes website checks | Quarterly review | Monthly review and fixes | Ongoing monitoring, plus developer support hours |
| Google Business Profile locations | 1 included | Up to 5 included | Up to 15 included |
| Strategy calls | 1 per month | Up to 2 per month | Up to 4 per month |
| Live reporting dashboard | Included | Included | Included |
Almost every Google Ads agency bills a percentage of your ad budget, typically 10 to 20 percent. It means their pay raise is your budget increase, and the person advising you to spend more has a financial interest in you spending more.
We charge a flat monthly fee set by your budget band. Add a thousand dollars inside that band and our fee does not move by a cent. Every extra dollar goes to Google, not to us. Your ad budget is paid by you, directly to Google, on your own card. It never passes through us.
Our floor is $500. The industry minimum is usually $1,000 to $1,500, which is why smaller advertisers so often cannot find anyone good to take their money.
| Your monthly ad budget | Your flat monthly fee |
|---|---|
| Up to $2,000 | $500 |
| $2,001 to $5,000 | $850 |
| $5,001 to $10,000 | $1,400 |
| $10,001 to $20,000 | $2,200 |
| $20,001 to $35,000 | $3,200 |
| Above $35,000 | Custom flat quote |
Your fee does not move inside a band. A band change needs two consecutive months of spend in the new band, it moves down as readily as up, and we tell you before it changes either way. Local Services Ads spend does not count toward your band.
Before ongoing work begins there is groundwork: the PARR report, the keyword plan, the technical setup, and reporting connected properly. Most agencies charge a mandatory setup fee for it. We give you a choice.
No extra cost
Month one is your setup month. Your ongoing deliverables begin in month two and continue from there. Month one is still billed at your normal rate, so you are paying for setup work that month rather than for content and outreach.
One additional month, once
Setup and your first full month of deliverables happen together inside month one, so you get a month of momentum back. It is priced at one extra month of your fee because that is genuinely what it is: a month of extra capacity from our team, not a rush tax.
Neither option is better. Businesses watching cash flow usually take the standard start. Businesses with a season, a launch, or a competitor to answer usually take Fast Start. Both end up in the same place.
| Add-on | Price | What it does |
|---|---|---|
| Fast Start | One additional month of your fee, charged once | Setup and your first full month of work happen together in month one, instead of setup taking month one on its own. |
| Additional business locations (SEO) | $45 per location, per month | Covers any location beyond the number included in your plan. Above 40 locations we build a custom plan instead. |
| Local Services Ads, on its own | $400 per month | Full LSA management with no Google Ads plan attached. Disputes, budgets, badge, profile, and reporting. |
| Local Services Ads, added to a plan | $250 per month | The same LSA work, discounted because the reporting and account oversight already exist. |
| Landing page design and build | $1,500 one time, per page | A purpose built page for a campaign, rather than pointing paid traffic at a page that was never meant to sell. The page belongs to you. |
Add-ons billed monthly can be added or removed with 30 days notice. Landing pages are billed once and the page belongs to you. Read more about Local Services Ads →
So nothing turns up later, these are not part of a retainer. We are happy to quote most of them separately.
Copywriting and the search foundation are in every package at every size. Judge a design quote by templates, not pages: your site needs a handful of templates applied consistently, not 50 unique layouts that drift apart over time.
| Feature | Essential | Growth | Authority |
|---|---|---|---|
| Project fee | $9,950 | $21,950 | $33,950 |
| Best suited for | A small business that needs a credible site that converts | A growing business in a competitive market | A large or multi-location business with sales systems to connect |
| Pages we design and build | Up to 10 | Up to 30 | Up to 50 |
| Lead forms | Up to 3 | Up to 10, connected to your CRM | Up to 20, connected to your CRM and marketing automation |
| Copywriting | Every page, written by us | Every page, written by us | Every page, written by us |
| Design work | Home page plus 2 inner templates | Home page plus 4 inner templates | Full design system, home page plus 5 inner templates |
| Search foundation and PARR baseline | Included | Included | Included, plus multi-location schema |
| Migration and redirect map | Included | Included | Included, redirect map up to 1,000 addresses |
| Accessibility | Quoted on request | Quoted on request | WCAG AA on 3 templates, included |
| Revision rounds | 2 | 2 | 3 |
| Typical timeline | 6 to 8 weeks | 10 to 14 weeks | 16 to 20 weeks |
| Maintenance after launch | 3 months included | 3 months included | 3 months included |
| Feature | Store | Store Plus | Enterprise |
|---|---|---|---|
| Project fee | $19,950 | $34,950 | From $52,500 |
| Best suited for | A first serious store, or a replacement for one that never worked | An established store with real catalog complexity | Subscriptions, memberships, or a catalog wired into other systems |
| Products | Up to 100 | Up to 500, including product options | More than 500, quoted with you |
| Copywriting | 10 core pages plus 20 product descriptions | Core pages plus 40 product descriptions | Core pages, category copy, plus 60 product descriptions |
| Design work | Home, category, product, cart, and checkout templates | Full design system and store template set | Full design system and store template set |
| Store setup | Payments, tax, and shipping, with a live test order | The same, plus coupons, filtering, and abandoned cart emails | The same, plus subscriptions and a full test order suite |
| Integrations | Quoted on request | Quoted on request | One ERP, inventory, or CRM connector included |
| Search foundation and PARR baseline | Included, with product schema | Included, with product and category schema | Included, with full commerce schema |
| Migration and redirect map | Included | Included | Included |
| Revision rounds | 2 | 2 | 3 |
| Typical timeline | 12 to 16 weeks | 16 to 22 weeks | 24 weeks or more |
| Maintenance after launch | 3 months included | 3 months included | 3 months included |
Payment is 40 percent at kickoff, 30 percent at design approval, and 30 percent at launch. Pages, products, and forms beyond your package are priced in the table below, and we tell you the cost before we build them, not after.
Every package includes three months of maintenance after you go live. After that, continuing is your call. Because we built the site there is no onboarding to pay for, so these rates are better than anyone walking in off the street would get.
| Maintenance plan | 6 month term | 12 month term |
|---|---|---|
| Lead Gen: Care | $445 /mo | $395 /mo |
| Lead Gen: Growth | $805 /mo | $715 /mo |
| Lead Gen: Authority | $1,435 /mo | $1,275 /mo |
| Ecommerce: Store | $985 /mo | $875 /mo |
| Ecommerce: Store Plus | $1,615 /mo | $1,435 /mo |
| Ecommerce: Enterprise | $2,655 /mo | $2,360 /mo |
The 6 month term is only available on a site we built. Website maintenance is otherwise sold on an annual agreement. We make this exception because a business that just paid for a new website often plans to hire someone to look after it, and six months is roughly how long that takes to do properly.
| Add-on | Price | What it does |
|---|---|---|
| Priority build | 20% of the project fee | Phases run in parallel to compress the schedule. The fee covers the rework that parallel work causes, so it is real hours rather than a rush tax. |
| Additional page | $695 each | A page beyond your package, written by us and built in your design. |
| Additional lead form | $195 each | A new form, connected to your inbox or CRM, and tested end to end. |
| Product data entry | $695 per 100 products | For when your catalog exists on paper, in a supplier PDF, or in somebody’s head. |
| On-site photography | $895 per half day | Photographs of your actual business. Travel outside our area is billed at cost. |
| Logo and brand identity | $1,495 | A logo, color palette, and type system, if you do not have one worth keeping. |
| Accessibility to WCAG AA | $495 per template | Bringing one page template up to the standard. |
| Extra integration | From $1,495 | Connecting a system beyond the ones in your package. |
| Additional revision round | $795 | Beyond the rounds included in your package. |
Tell us about your business and we will tell you honestly, including when the answer is that you do not need us yet.
