Google Search and Shopping
Campaign strategy and management across Search and Shopping, focused on the high intent queries closest to a purchase decision.
PPC
Paid search that captures demand today.
Google Partner certified campaign management, measured on cost per acquisition rather than clicks and impressions.
Google PartnerWhat it is
Paid search puts you at the top of the results for the queries that matter most, starting immediately. Where SEO and AI visibility compound over months, PPC buys presence right now in front of buyers who are ready to act.
The two work best together. Paid search generates demand and data today, while your organic and AI presence build the durable, lower cost visibility that reduces how much you need to pay for later.
As a Google Partner agency, we build and manage campaigns judged on what they cost to acquire a customer, not on vanity metrics like impressions or click volume.
One thing worth knowing before you compare quotes: almost every Google Ads agency bills a percentage of your ad budget, typically 10 to 20 percent, which means their pay raise is your budget increase. We charge a flat monthly fee set by your budget band instead. Add a thousand dollars inside that band and our fee does not move by a cent, so advice to cut your spend costs us nothing to give honestly.
What's included
What every PPC engagement includes.
Account build or restructure
A clean campaign and ad group structure mapped to how your business actually makes money, whether starting fresh or fixing an inherited account.
Keyword and negative management
Ongoing search term review, match type discipline, and aggressive negative keyword work to stop budget leaking on irrelevant clicks.
Conversion tracking
Properly configured and verified conversion tracking, so optimization decisions are based on real leads rather than guesswork.
Landing page alignment
Making sure the clicks you pay for land somewhere relevant and persuasive. Traffic to a weak page is money burned.
Transparent reporting
Clear reporting on spend, cost per acquisition, and return, with no obscuring of where your budget actually went.
PPC is priced separately from SEO retainers, as a flat monthly fee set by your ad budget band. Never a percentage of your spend.
Our approach
How we handle PPC.
01
Audit
If you are already running ads, we audit the account for wasted spend, weak structure, and missed opportunity before we change anything.
02
Strategy
We map campaigns to your actual margins and priorities, with the structure, match types, and negatives that keep budget focused.
03
Build and launch
Campaigns built, conversion tracking verified end to end, and landing pages aligned so paid clicks have somewhere worth landing.
04
Optimize and report
Continuous management of search terms, bids, creative, and pacing, with transparent monthly reporting on cost per acquisition.
Also from SERPslice
Explore our other services.
SEO Technical foundations, content, links, and local: the full organic program that earns rankings you can defend. AIO / GEO Get cited in AI answers: Google AI Overviews, ChatGPT, Perplexity, and Gemini. Built into every SEO engagement. Local Services Ads Google Verified LSA management: lead disputes, budgets, badge upkeep, and reporting on cost per kept lead. Web Design We design it, write every page, and build it with the search foundation included, not sold back to you later.
Want to know what PPC could do for you?
Send us your site and we'll come back with a free proposal, including the opportunities we'd prioritize first.