Performance
Core Web Vitals, load speed, clean code, and site structure, scored across more than 50 audited factors.
SEO
SEO that compounds instead of evaporating.
The full organic program: technical health, content, authority, and local. Built to earn rankings that survive algorithm updates.
What it is
Search engine optimization is the work of making your site the most credible, most useful answer to the searches your customers actually type. It spans the technical health of your site, the content you publish, and the authority you earn from other credible sites.
Done properly, SEO compounds. Every technical fix, every page that earns its ranking, and every credible link makes the next win easier. Done with shortcuts and tricks, it evaporates the moment an algorithm updates. We only do the first kind.
Our method
The PARR SEO Method
PARR stands for Performance, Authority, Robots, and Relevancy. SERPslice founder Othy Morris developed it as a way to explain the technical side of search to business owners who have better things to do than learn industry jargon like "on page" and "off page" optimization.
Authority
Relevant backlinks, brand entity recognition, reviews, referred traffic, and Google Business Profile strength.
Robots
Schema markup, meta tags, open graph, and alt text, so crawlers can read, index, and rank your pages.
Relevancy
Ranking for the words your buyers actually search, measured against the live SERP and your named competitors.
Every new client gets an overall PARR score before any work begins. Scores run from 0 to 10 in each area, which shows you how your site compares and shows us exactly where the biggest gains are hiding.
What's included
What every SEO engagement includes.
Technical SEO
Crawlability, indexation, site speed and Core Web Vitals, structured data, and a clean architecture that search engines can actually read.
Content and on-page
Keyword and intent research, content strategy and briefs, on-page optimization, and refreshes for pages that have gone stale.
Link building and digital PR
Editorial links earned from relevant, credible publications through genuine outreach. No link schemes that put your domain at risk.
Local SEO
Google Business Profile optimization, citation consistency, local landing pages, and review strategy for businesses that serve a place.
AIO and GEO visibility
AI search visibility is bundled into every SEO engagement at no additional fee, because it shares the same foundation as the work above.
Monthly reporting
Clear reporting in your client portal on rankings, traffic, and the pipeline that search produced. No mystery dashboards.
Our approach
How we handle SEO.
01
Audit
We benchmark where you actually stand: technical health, current rankings, content coverage, backlink profile, and what your competitors are doing better than you.
02
Strategy
You get a prioritized roadmap tied to revenue, sequenced so the highest impact work happens first rather than whatever happens to be easiest.
03
Execution
We do the work every month. Technical fixes shipped, content published, links earned. You see exactly what was done and why.
04
Measurement
We report on rankings, traffic, and conversions, then feed what we learn back into the roadmap so the plan keeps sharpening.
Also from SERPslice
Explore our other services.
AIO / GEO Get cited in AI answers: Google AI Overviews, ChatGPT, Perplexity, and Gemini. Built into every SEO engagement. PPC Google Partner certified paid search that captures demand now, while your organic and AI presence compound. Local Services Ads Google Verified LSA management: lead disputes, budgets, badge upkeep, and reporting on cost per kept lead. Web Design We design it, write every page, and build it with the search foundation included, not sold back to you later.
Want to know what SEO could do for you?
Send us your site and we'll come back with a free proposal, including the opportunities we'd prioritize first.