Lead dispute filing
We review every charged lead and dispute the ones that were spam, wrong numbers, out of area, or outside the services you offer. This is the unglamorous core of the work, and it is where the money is.
Local Services Ads
Top of the page, and only pay for real leads.
Local Services Ads sit above everything else on Google and charge per lead instead of per click. We run them, and we dispute the leads you should never have been charged for.
Available on its ownWhat it is
Local Services Ads are a different animal from regular Google Ads. They sit at the very top of the results, above the paid and organic listings, they carry the Google Verified check badge, and you are charged for a lead rather than for a click. They are only available to certain kinds of businesses, mostly home services, legal, and other licensed trades.
Because you pay per lead, you also get charged for the bad ones. A wrong number, a spam call, or somebody well outside your service area all cost you money unless somebody disputes them. Filing those disputes is tedious and unglamorous, and it is the main reason an LSA account needs a human watching it.
One note on the badge, since the industry has been slow to catch up. In October 2025 Google folded Google Guaranteed, Google Screened, and License Verified by Google into a single Google Verified badge, and retired the money back guarantee that used to come with it. If somebody is still selling you on getting Google Guaranteed, they have not read Google’s announcements in a while.
What's included
What every Local Services Ads engagement includes.
Budget and bid management
Weekly budget pacing and bidding adjustments, so you are not paying for leads you cannot service or missing the ones you can.
Google Verified upkeep
License, insurance, and background check records kept current with Google so the badge does not lapse quietly. Losing it takes you off the top of the page entirely.
Profile upkeep
Services, service areas, hours, and photos kept current, since Google throttles profiles it considers stale.
Review generation support
Reviews drive LSA ranking harder than almost anything else. We tell you exactly who to ask and when.
Cost per kept lead reporting
Leads received, leads disputed, disputes won, and cost per kept lead. That last number is the only one that matters, and most reports never show it.
We file the disputes, but Google decides them. We will not promise a refund rate, and we show you every dispute Google rejected. Google Verified license and background check fees are charged to you by Google directly and are not part of our fee.
Our approach
How we handle Local Services Ads.
01
Verify
We get you through the Google Verified process, or take over keeping it current: license, insurance, and the background checks Google runs on your business and sometimes your staff.
02
Build
Services, service areas, hours, photos, budget, and bid mode configured so you are visible for the work you actually want and invisible for the work you do not.
03
Dispute
Every charged lead gets reviewed. The bad ones get disputed. You see every dispute we filed and every one Google rejected.
04
Report
Monthly reporting on leads received, leads disputed, disputes won, and your true cost per kept lead.
Also from SERPslice
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SEO Technical foundations, content, links, and local: the full organic program that earns rankings you can defend. AIO / GEO Get cited in AI answers: Google AI Overviews, ChatGPT, Perplexity, and Gemini. Built into every SEO engagement. PPC Google Partner certified paid search that captures demand now, while your organic and AI presence compound. Web Design We design it, write every page, and build it with the search foundation included, not sold back to you later.
Want to know what Local Services Ads could do for you?
Send us your site and we'll come back with a free proposal, including the opportunities we'd prioritize first.